Ethic in advertising & Consumer Psychology-Samples for Students

Question: Discuss about the Ethic in advertising and Consumer Psychology. Answer: The Research process was completed on the topic Ethics in Advertising and Consumer Psychology. The research was an excellent learning experience for me. The research was conducted after setting a goal and objective. My own objective to develop a research report was to go through an experience which provides me with the learning and experience full of skills and qualities. I wanted to achieve an experience which could help me in the future for my professional life and for the personal life. I attended the lectures given by my professors and I realised that one should have power of listening to grab the points given by others. Active listening is very important to learn from everyone around you. Learning through theoretical knowledge is not enough but one should try to listen, understand and try to implement the learning in the personal life. I understood the actions to be taken and tried to achieve the objectives by taking those actions effectively (Watson, 2012). In this research, it was very important to understand the psychology of the customers. I had to go through various sources where the authors have given different viewpoints about ethics in advertising and how it plays a main role in determining the psychology of the customers. I sat with my group members and discussed the topic with them. I grabbed the main points and tried to implement in my research. Taking the important facts and points from various sources was easy but taking out the most significant data out of it is complicated. I learned how to critically analyse the data and use them for the main purpose (Gregory, Lawton Hallowell, 2007) I made discussions with my mentors so that they could guide me regarding the formats and process of the research report. I also discussed about the required quality of my research paper so that I could focus on that too. I believe that going through the experience of research has made me more patient and calm. I listen to people and then try to make my own opinions. I feel that I am now more focussed for my aims and goals which are very helpful for my future. I have gone through various advertisements of various companies which made me clear about how ethics are maintained in the advertisements. I want to achieve a good position in the marketing and advertising field and it seems possible now as I have gained much knowledge about it during the research. I will help me in getting a good job to begin my career with. The research improved my skills and qualities which are very essential for the people to work in the corporate field. I feel that research process has made me achieve my go als and objectives on time which shows it improved my time management skills and made me more focussed (Borsos, et al., 2014). The research project is completed in various steps and these steps made me competent enough for the job market. First of all, the questions and objectives of the research need to be framed. Then, the related data is to be collected from various sources which developed reading and analysing sills in me. The methods and approaches of the project need to be decided which enhanced my knowledge about the field of research (Gristy, 2015). It also involves activities like making the plans, managing the activities and organising various resources to have the best output from them. These skills will help me in my professional and personal life as well. The research made me prepared for the corporate world. It taught me to solve critical situations and motivated me to strive for more always. It made me realise that I can fulfil what I aim for. The researched also benefitted me in my academic life. It helps me in completing my course successfully with good grades. It also fulfilled my personal expectations. It made me more confident, managed and ambitious (Czarniawska, 2015) It helped me in developing a good understanding on the other subjects as well. It is because my understanding on the concepts has been made strong during the process of the research. The process made my foundation strong and made me strong enough to handle the complexities. I also checked whether the sources I used are reliable or not because a reliable and valid research is genuine and am believed by all (Sainsbury, 2009). This developed a habit in me to consider the ethics in research and it will develop me as an ethical person who will improve my credibility at the workplace and the colleagues and clients will be able to trust my words. Customer psychology is the concepts which can make the business achieve its targets and goals (Weatherington, et al., 2012). I can enhance my performance when I will be able to identify the needs and requirements of the customers in future. The project will help me in gaining insights and use those in developing my own strengths (Angier, 2013). Finally, to summarise it can be said that completing this research will help me in becoming a good leader. This is because the skills required in a leader are can be learned during the process of this research. I will be able to analyse, identify and fulfil the requirements of my team and the expectations my business will have from me. This will remove my hesitation and will lead me to live up to the expectations. This will enhance my knowledge and experience which is required for a good career and a personal life. It will also make me capable to complete my course with a good grade and to apply these skills and qualities I learned in future so that I would be able to do justice with my roles in future. The research also teaches the qualities which are required by a person to have a good professional and personal life (Gristy, 2015) References Angier, C. 2013, "PERSONAL REFLECTION", Mathematics Teaching, [Online], no. 232, pp. 17. Borsos, V., Demirjian, C., Kim, J., Mok, N.W., Worsley, O., Hardy, C. Prince, S. 2014, "Students as researchers: Personal reflections by students of their engagement in a research project" in . Czarniawska, B. 2015, "A Personal Reflection",Nordic Journal of Working Life Studies,vol. 5, no. 3a, pp. 105. Gregory, S., 1945, Lawton, J., 1969 Hallowell, N. 2005;2007;2004;,Reflections on research: the realities of doing research in the social sciences,Open University Press, Maidenhead. Gristy, C. 2015, "Engaging with and moving on from participatory research: A personal reflection",International Journal of Research Method in Education,vol. 38, no. 4, pp. 371-387. Sainsbury, H. 2009, "Personal Reflections of a Project Officer: Working with Gudaga",Aboriginal and Islander Health Worker Journal,vol. 33, no. 2, pp. 4-5. Watson, E. 2012, "One year in peer support - personal reflections",The Journal of Mental Health Training, Education and Practice,vol. 7, no. 2, pp. 85-88. Weatherington, B., Cunningham, C.J.L., O'Leary, B.J. Cunningham, C.J.L. 2011,Applied Psychology in Everyday Life,1st edn, Cambridge Scholars Publishing, GB.